Newly-Launched 2009 BMW Z4 All-Women-Designed and Targeting Female Buyers

Unlike the original Z4 roadster, [the new 2009 Bimmer] has a folding hard-top roof and in general, has gone a bit more upmarket.

An interesting note: the exterior and interior were designed by two women who beat out the internal competition at BMW. Perhaps this is a good omen for BMW's marketing team, because the company has stated that it is targeting women with the new model.

Details