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Apparently, the recession is all in our heads. Hyundai motors has largely escaped the fate of its competitors in recent months, posting narrow sales losses or small sales gains each month while its competitors often saw sales slip by a third. Many analysts credit the automaker's unique Assurance Plus program for the success. The program allows buyers to return their new Hyundai, with no negative impact on their credit report, if they lose their income in the first year of ownership. In some circumstances, Hyundai will also make up to three payments on the buyer's behalf while the buyer searches for a new job.
So far, no one has taken advantage of the benefit.
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