Soap giant Dove has landed itself in hot water after an advert for one of its products appeared to suggest it can change a user’s skin colour.
The promotion, for Dove VisibleCare Creme Body Wash – a £2.69 product that is available in Boots – features a ‘before’ and ‘after’ skin chart behind a black woman, possibly a Latina and a blonde – all wrapped in towels – standing beside each other.
The caption reads: ‘Visibly more beautiful skin from the most unexpected of places – your shower.’
But critics are in a lather over the ad, accusing Dove of implied – and albeit unintentional – racism.
Hey Dove, why not let Sad Hill handle this one? There, fixed it…
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