Tuesday, April 27, 2010

BMW at the 2010 Beijing Auto Show

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“Ni hao (Hello),” from the Middle Kingdom.


Although press days for the Beijing Auto Show don’t start until Friday, BMW invited us out a few days early for an update on its operations in China. It was to be a grand affair, complete with a tour of BMW’s factory in Shenyang, until the volcanic ash cloud over Europe kept several key executives from attending and scuttled that side trip. We did manage to check out BMW’s Chendebao dealership, one of five dealerships in the Beijing area, and it was quite an eye-opening experience. From the outside, BMW Chendebao looks like any modern, big city sheetmetal dealer. Floor-to-ceiling windows cover a structural steel lattice on the outside of this large two-story structure...

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